The missing link in AI success: how structured content can power Salesforce's enterprise vision

When you think about AI needing data – ask yourself, what kind of data are we talking about?. GenAI has opened new possibilities for AI-driven business interactions, but success hinges on one critical factor: the quality and structure of underlying data. As companies explore GenAI implementation, many are discovering their content lacks the necessary foundation for effective AI deployment. A common issue is the lack of rich metadata, which means AI struggles to understand the context and appropriateness of certain content in a given situation. This challenge has resulted in well-documented AI hallucinations, where AI generates completely incorrect yet confident responses.