The Personalization Paradox: How to Deliver Personalized Experiences at Scale
Discover why personalized content is imperative, why so many companies fail to deliver, and the five dimensions of creating personalizable content with this webinar.
Content personalization – delivering the right content, to the right person, on the right device, at the right time, in the right language – has become a corporate imperative for companies large and small. . According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.. And yet, looking at the data, two things stand out: .