Virgin Money gets personal

14 Mar 2024
For personal finance companies like Virgin Money, personalization of content is crucial – 'one size fits all' just doesn't work. They needed a stable and well-architected platform that could power a website that was all things to all people. . Read our case study to see how Virgin Money were able to: . Change and update content quickly and easily thanks to the flexibility of our responsive platform Offer their customers the information and products they want, in the style that works best for them – leading to 58% return visitors Quickly launch multiple microsites or new web pages simultaneously, analyze customer interaction with the content, and then make an informed decision on which version to go with permanently Identify successful tactics in one area of the website and then reproduce these elsewhere on the website