7 best practices to craft meta titles and descriptions for Search Engine Optimization

7 minutes A BrightEdge research concluded that 68% of online interactions are generated using search engines. Meta title and description tags are essential for search engine optimization (SEO) and can help your website rank higher in search engine results pages (SERPs). They are placed in the head section of the HTML code of a web page.  What is a meta title and meta description Meta titles and descriptions are powerful snippets of text that offer a summarized preview of your webpage to search engines and website visitors. Meta title specifies the title of a web page.